3 Lives Converge
The ENDWI Campaign sat with three individuals—drunk driver, victim, and officer—who volunteered to tell their perspectives of a night they'll never forget.
Lives Changed Forever is based on these stories.
GHSA 2018 PREVIEW
Our first demo of ENDWI(VR) was held at the 2018 GHSA Annual Meeting in Atlanta, Georgia.
WHY VIRTUAL REALITY?
The New Mexico Department of Transportation (NMDOT) has been on the cutting edge in using technology to educate the public about the dangers of drinking and driving. With this VR experience we are taking the next step to engage a tech-savvy demographic with an innovative creative approach.
Professor Jeremy Bailenson who does research on virtual reality at Stanford University, “In general, our findings show that VR causes more behavior change, causes more engagement, causes more influence than other types of traditional media.”
Virtual reality can help to cultivate empathy and lead to better decision making. VR can generate retention rates as high as 90%*. Traditional methods such as classroom discussion, PowerPoint and video only give retention rates in the 30-50% range.
Due to a concerted effort between law enforcement, public awareness campaigns, and legislative changes, DWI-related fatalities in New Mexico have been reduced by over 45% since 2006. The ENDWI VR Experience is NMDOT’s latest effort to reduce these numbers, because even one DWI-related injury or fatality is too many.
New Mexico Department of Transportation
Agency Principal/Executive Creative Director
Creative Director/Lead Copywriter
Art Director/Technical Support
Dianne De Leon
Left Field Labs
Microsoft Mixed Reality Capture Studios
Wardrobe/Hair & Makeup
Unreal Engine 4.18
MR Video Encoder