New Mexico will continue to crack down on drunken drivers through the Labor Day weekend as part of a national effort.
The campaign began Friday and will run concurrently with the state’s 100 Days and Nights of Summer, in which drivers can expect more DWI checkpoints, saturation patrols and more officers on the road through the end of September.
Governor Susana Martinez announced powerful TV ads – called “Just a Matter of Time”” – to fight drunk and distracted driving. Both of the new ads are from the point of view of a driver breaking the law – until ultimately they crash.. The ads can be viewed here.
“New Mexico has made great strides in reducing DWI fatalities over the past several years by combining high-visibility enforcement along with a robust media campaign and one of the strongest interlock laws in the nation,” said New Mexico DOT Cabinet Secretary Tom Church (an ignition interlockdevice prevents a vehicle from starting if the driver has been drinking).
New Mexico Gov. Susana Martinez has announced that 27 “most wanted” drunken driving fugitives have been captured since the state launched a new initiative two years ago.
Gov. Susana Martinez has announced that one of the state’s TV ad campaigns called, “Reality Series – Over the Limit,” to combat DWI is featured on the Governors Highway Safety Association’s website. This showcases what New Mexico is doing to fight drunk driving to other states.
“I am very pleased that New Mexico can be an example to other states,” Martinez said. “Drunk driving is 100 percent preventable and my administration will do everything in our power to stop it – because even one death to a drunk driver on our roads and highways is too many.”
Santa Fe, NM — Today, Governor Susana Martinez announced a new powerful ad to fight texting while driving. The ad features a woman who answers a text message while behind the wheel. She then hits and kills a child crossing the street, who haunts her while she sits in prison. The ad can be viewed here.
Under the direction of New Mexico Governor Susana Martinez, the New Mexico Traffic Safety Bureau has taken an innovative approach to alcohol-impaired driving prevention through their recent “Reality Series – Over the Limit” campaign. The campaign, styled as a docudrama split into 30- and 60-second PSAs, reveals the realities of what happens to an individual who is arrested for a DWI.
Drivers in New Mexico can expect an increased police presence this summer as part of a 100-day crackdown on DWI and distracted driving.
The state, as part of it, is launching a $225,000 advertising campaign that features a horror-movie-style clip of a drunken driver haunted by the ghost of a young woman he’s killed.
In an Albuquerque news conference, Gov. Susana Martinez, a former prosecutor, said she’s seen firsthand the damage caused by drunken driving.
“The reality is much more terrible, but we’re hoping this will reach people,” she said of the publicity campaign.
Gov. Martinez has unveiled a new DWI ad as the state continues its efforts to crack down on drunk driving.
The ad is from the perspective of a DWI offender in prison, haunted by what he’s done after getting behind the wheel drunk, killing a young girl.
So far this year, 156 people have been killed in crashes in New Mexico — 61 of them alcohol-related.
New ads providing a firsthand perspective of a DWI suspect have been unveiled.
The ads are the latest in a series designed to stop drunk driving.
The new ad follows a drunk driver from the time he is pulled over, through this release from jail the next morning.
“Please help us end DWI. We all have a part to play. Don’t let this be your reality,” Gov. Susana Martinez said at a news conference Thursday.