New ENDWI campaign uses "shock factor" to stop drinking and driving.

The New Mexico Department of Transportation is trying to catch your attention again with a new ad on the dangers of drinking and driving.

You’ve seen similar ads before featuring New Mexico State Police officers, but none compare to this. This time, the video shows a drunk driving crash through the eyes of a real emergency medic. The ad focuses on one of the other victims of a DWI crash besides the driver, illustrating the tragic consequences.

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