New Mexico ENDWI’s “Over the Limit” Campaign

Under the direction of New Mexico Governor Susana Martinez, the New Mexico Traffic Safety Bureau has taken an innovative approach to alcohol-impaired driving prevention through their recent “Reality Series – Over the Limit” campaign. The campaign, styled as a docudrama split into 30- and 60-second PSAs, reveals the realities of what happens to an individual who is arrested for a DWI.

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