Drivers in New Mexico can expect an increased police presence this summer as part of a 100-day crackdown on DWI and distracted driving.
The state, as part of it, is launching a $225,000 advertising campaign that features a horror-movie-style clip of a drunken driver haunted by the ghost of a young woman he’s killed.
In an Albuquerque news conference, Gov. Susana Martinez, a former prosecutor, said she’s seen firsthand the damage caused by drunken driving.
“The reality is much more terrible, but we’re hoping this will reach people,” she said of the publicity campaign.
Gov. Martinez has unveiled a new DWI ad as the state continues its efforts to crack down on drunk driving.
The ad is from the perspective of a DWI offender in prison, haunted by what he’s done after getting behind the wheel drunk, killing a young girl.
So far this year, 156 people have been killed in crashes in New Mexico — 61 of them alcohol-related.
New ads providing a firsthand perspective of a DWI suspect have been unveiled.
The ads are the latest in a series designed to stop drunk driving.
The new ad follows a drunk driver from the time he is pulled over, through this release from jail the next morning.
“Please help us end DWI. We all have a part to play. Don’t let this be your reality,” Gov. Susana Martinez said at a news conference Thursday.
Today, Gov. Susana Martinez announced the latest a series of ads that provide a firsthand perspective of the reality of a DWI arrest. The new ads will play through Cinco de Mayo weekend to encourage New Mexicans not to drink and drive.
In anticipation of the sometimes alcohol-tinged revelry on Cinco de Mayo, Gov. Susana Martinez and the state Department of Transportation on Thursday released a documentary-style, anti-DWI TV ad aimed at people who don’t have any experience with jail and its dehumanizing reality.
Stiffer penalties for people convicted of drunken driving and making it easier for police to testify at DWI hearings are among a package of proposals Gov. Susana Martinez unveiled to combat New Mexico’s longstanding drunken driving problem.
New Mexico State Police will be going after suspected drunken drivers who fail to show up for court as part of a special operation that will be conducted every three months in 2017.
Driving is something we do every day. Because we do it so much, we might forget it can be dangerous -- even deadly.
Here's a scary new statistic: New Mexico has seen nearly 100 more traffic-related deaths this year than this time last year. And much of it is due to drunk driving.