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Gov. Martinez Announces $300K Ad Blitz Against Drunken Driving

January 5, 2016

New Mexico, a state with a long history of tragic drunken-driving incidents, will fill the radio and television airwaves with commercials  that are aimed at curbing the crime.

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← New ENDWI campaign uses "shock factor" to stop drinking and driving.Governor Susana Martinez Unveils Series of Powerful TV Ads to Fight Drunk Driving →

New Mexico Department of Transportation's ENDWI Campaign was created to help reduce the number of drunk driving-related crashes and fatalities on our roadways.
Through our continuing efforts, we promote designated drivers, safe rides and responsible consumption with the ultimate goal of ending drunk driving in the state of New Mexico.


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